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210/037.6-0013-0000.0
SIMPLY ELEGANT FLOWER SHOPPE
April 1,2005
OUILU U FILE
400 Sutton Street
North Andover,MA 41845
Dear Mr.McGuire
Thank you for taking the time to review my situation. Our business, Simply EIegant Flower Shoppe,
located at 85 Main Street,North Andover,MA is going to be changing. We want to reconstruct our operation
model to an Internet based floral art home business. I want to explain it in detail to you to ensure that we are
not in violation of any zoning laws.
Post, the business would be through a wire service, 1-800-Plowers.com with whom we currently do
business. We are eliminating the walk-in business aspect of the operation. There will be no displays,
merchandising, or clientele at or in our home. Essentially,we are narrowing the business to save overhead
costs,and exploiting the highest margin of profit available to us. The Internet is the highest grossing point of
sale for floral art purchases. As the walk-in business does not support our overhead costs of a storefront,we
had to make the decision to close the location on Main Street.
How the new,business model wouldoperate is very simple. The orders will be sent via computer,Iocated
in our home on 123 Marblehead Street,ani created in our design room. The orders will be delivered by my
own vehicle_ I or my mother will buy the flowers and containers used to fulfill these orders at the Boston
Flower Market,and we will personally transport them back to our home. They will be stored in the basement
where the design room is Iocated,to be kept cool and dark. The products will be gust-in-time"so there will.
be no need for storage except what is kept in the design room. The sale for each individual order is placed
with 1-800-Flowers com,and they pay us monthly for providing a floral art service to them. This is not a retail
operation. It is a service we provide to a.company for income.
There are no increases in traffic, noise, spacial needs, or neighborhood resources with our proposed
operation. Due to some financial issues, the business will be owned by my mother,Lucinda O'Sullivan, and
the name would be changed to "Elegant Floral Art Designs". As we both live at 123 Marblehead Street,we
will both be operating the business,and at no given time,will there be more employees other than the two of
us. We currently have a home computer, and we will be adding our computer from the store front to be
dedicated to the business. There is no equipment needed, or any additional resources to run the operation
from the home.
Having the business on Main Street has been very challenging The flower market in North Andover is
over saturated with seven other florists including Stop & Shop and Star Market We must work with a
different business model than the others in order to keep our income stream above our cost of livings I have
included a floor plan of the house,and highlighted the space used by the business. If you have any further
questions,please do not hesitate to contact me at my number listed below. Please mail your response to 123
Marblehead Street,North Andover.
Thank you again for your time_
Sincerely,
yam a,
Laura A_DNardi,Owner
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123 MARBLEHEAD STREET • NORTH ANDOVER, MA 01845
PHONE: 508-482-4107
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